Barbara was a driving force in the successful launch of our expanded community. She collaborated with us to develop our marketing strategy and detailed plan, and then saw us through to full occupancy. She did an excellent job meshing our family philosophy into our marketing message to achieve the desired results.
Barbara’s strong work ethic, flexible style and superior organizational skills were very effective in driving positive results for our community.
John F. Keane, Jr. – Vice President Sunnyside Manor, Wall, NJ
Barbara Kleger provided the critical guidance and organization needed to re-start our marketing efforts. Her industry knowledge, ability to respond to our unique community challenges, and her planning framework have enabled us to effectively surpass our goals. Now that we are in focus and executing our plan, we look forward to regular check-ins with Barbara as our trusted source for cost-effective assistance.
Ted Reed, Friends Center City – Riverfront
“Barbara is unique in this industry in that her expertise spans the full spectrum of senior housing options from CCRCs and Assisted Living to Active Adult to Independent Rental Senior Communities. I have been impressed with her ability to pin-point a community’s sales and marketing needs and the efficiency and effectiveness of the solutions she develops.”
— Jean Anwyll, Anwyll & Company
“Barbara’s wealth of knowledge is endless. She was easily able to adapt her strategies to the specific needs of Coburg Village – understanding that we are about building relationships. She successfully helped us through challenging staff transitions. Her strategies helped us achieve our pre-sales goals, bringing us to financing.”
— Kathryn Welden-Pinney, Executive Director, Coburg Village
“Seventeen years ago, Barbara was instrumental in the successful marketing of 168 cooperative apartments in our first CCRC in Duxbury, MA. Two years ago, once again in challenging economic times, we called upon Barbara to assist us with the planning and execution of the marketing for a 149 apartment home CCRC, and once again we’re off to a great start.”
— Paul T. Casale, Vice President and Treasurer, Welch Healthcare and Retirement Group
Positioning for Success
“Barbara understands the intricacies involved with identifying and understanding your specific target market. Her groundbreaking survey and focus groups pinpointed and quantified our addressable market. Barbara’s easy-going, friendly, yet highly professional style is particularly suited to insightful telephone interviews with prospects and buyers. Her keen perception of generational experiences and buyer psychology led to the most powerful and effective research.”
— Todd Pohlig, Principal, The Pohlig Companies
Reaching Investor Goals
“Barbara oversaw and coordinate the marketing and lease-up of a nine-property senior housing portfolio. Her experience and knowledge was invaluable. Her long-standing relationships in the senior living industry were instrumental is helping us identify, qualify, and close the portfolio sale in a difficult environment. I respect her professionalism, her creativity, and her commitment to produce results.”
— William Dunbar, Managing Director, Paladin Realty Partners
“Barbara Kleger is a senior housing visionary and cheerleader with a longstanding history of accomplishment and success. She understands the many challenges faced by the industry and its prospective clients, and can sift through these concerns to create a win-win situation for both. Barbara was truly the “missing link” in our marketing program.”
— Jim Casey, Executive Director at Cedar Mountain Commons, Hartford Hospital
Reaches the Target Market
“Barbara Kleger delivers results and value that always exceeds expectations. Her lifelong commitment to always learning more about her customers and yours is her passion.”
— Susan B. Brecht, Principal, Brecht Associates
Teaming with Management
“Barbara has the experience and knowledge to look beyond the obvious, challenge staff to explore new avenues of prospecting and closing. She incorporates innovative ideas into sales and marketing campaigns. Barbara is an excellent trainer, motivator, and mentor.”
— Mari Jo Grace, COO, Grace Management, Inc.
Sales Training & Strategic Marketing
“Barbara gave us the knowledge and tools we need to regain our footing in the senior living market. Her professional expertise and valuable insight has made our team feel confident and enthused to move forward.”
— Margaret M. Fullmer, Director of Marketing, Catholic Health Care Services