Back to the Future

Are you ready when lightning strikes? When Marty McFly hopped into the DeLorean and thrust himself 30 years into the past, it was a landmark moment. Stumbling wide-eyed around the idyllic small town of Hill Valley in 1955, he found himself in a different world, and at the pinnacle of the first wave of Baby … Continue reading “Back to the Future”

The Big 40: Lessons from Forty Years of Senior Living Marketing and Development

This fall I’m celebrating my fortieth year in the senior living industry. Over these forty years, the industry has changed radically. I’ve seen trends come and go, and I’ve observed how three different generations (and their families) approach lifestyle, health care, and decision making in their retirement years. Most importantly, I’ve seen the principles and … Continue reading “The Big 40: Lessons from Forty Years of Senior Living Marketing and Development”

Redefining Marketing: Trends for the Next Generation of Active Aging

An ASHA Special Issue Brief Join Kleger Associates as we look ahead to the marketing trends that will drive the next ten years of active aging. From social media to storytelling and from raw data to relationship marketing, reaching the generation that is redefining retirement means redefining our methods. In fact, it means redefining our … Continue reading “Redefining Marketing: Trends for the Next Generation of Active Aging”

Change Is Good!

One thing is certain… everything changes. At Kleger Associates, we’re very excited about the changes we’re making for our clients and for ourselves. First, we’ve added three new, experienced consulting associates to help continue to support all of the good things going on – more on that below. Second, I’m excited to share some of … Continue reading “Change Is Good!”

Midsummer Marketing Magic

“Though she be but little, she is fierce.” – William Shakespeare, A Midsummer Night’s Dream   Summer vacation season is magical. Whether you prefer sitting on a beach or looking out over a mountain lake (I’m a beach person, myself.), the long, warm days give us an opportunity step back from our busy lives, review, and … Continue reading “Midsummer Marketing Magic”