Plus, four words that could change the world. Most of us probably haven’t read A Tale of Two Cities in a long time, but the words from that story have been on my mind lately. It was the best of times, it was the worst of times… For us personally, as an industry, and globally, … Continue reading “The Best of Times and the Worst of Times”
Category: Marketing Tips
Moving Forward: 4 Steps You Can Take Now
While much remains uncertain in our world, the spirit of collaboration and innovation that has emerged in our industry (and others) is a positive and welcome part of life now. Our many discussions with clients and professionals across the industry have generated great ideas to help prepare for the future and build resilience. The level … Continue reading “Moving Forward: 4 Steps You Can Take Now”
Midsummer Marketing Magic
“Though she be but little, she is fierce.” – William Shakespeare, A Midsummer Night’s Dream Summer vacation season is magical. Whether you prefer sitting on a beach or looking out over a mountain lake (I’m a beach person, myself.), the long, warm days give us an opportunity step back from our busy lives, review, and … Continue reading “Midsummer Marketing Magic”
Five Questions To Ask Now For Marketing Success In 2017.
2017 is knocking on the door. Whether January 1st marks the beginning of a new fiscal year for your community or it’s just another page on the calendar, the new year is a time to reset, refresh, and renew your marketing efforts. Every year, we do an extensive “Review/Preview” with our clients. You can do … Continue reading “Five Questions To Ask Now For Marketing Success In 2017.”
September Review / Preview: Your Marketing Homework.
We never really forget that “back to school” feeling, do we? No matter how long we (or our customers) have been out of school, September always brings renewed focus and a promising new start. In senior housing, September means a burst of opportunities between summer vacations and the holiday season. It’s the perfect time to … Continue reading “September Review / Preview: Your Marketing Homework.”